Influencer Marketing Tactics Shaping Celebrity and Entertainment Trends
Influencer marketing has been edging past old-school ads in shaping what entertainment looks like. By 2025, impact.com estimates that roughly 78% of entertainment brands will favor creator-led campaigns over traditional media buys. The shift points toward more lived-in storytelling, cross-platform work, and tech that quietly supports smarter collaborations. Short-form video still pulls weight. Even so, … Read more